Thursday, October 01, 2026

Rolex Coolness: Cesar Millan-The Dog Whisperer


...Rolex Coolness...

Cesar Millan
The Dog Whisperer
Stainless Steel Supercase Rolex Submariner

César Millán has one of those remarkable American success stories that almost sounds too good to be true. Born in rural Mexico in 1969, Millán grew up around animals on his grandfather's farm and developed an unusually strong connection with dogs from an early age. As a young man, he came to the United States with little money and spoke very little English, but with an extraordinary determination to pursue his dream of working with dogs.


That dream eventually turned into an international phenomenon, and soon after he started rocking a supervise black bezel Rolex GMT-Master, which he has now worn for a few decades.


Millán became famous as the star of Dog Whisperer with Cesar Millan, which debuted in 2004 and introduced millions of viewers around the world to his distinctive approach to understanding canine behavior. His calm demeanor and emphasis on exercise, discipline, affection, and what he famously describes as "calm-assertive energy" transformed him into one of the most recognizable dog trainers in the world.

Below is a fascinating video that shows Cesar rocking his Rolex while helping dog owners overcome their challenges:

Wednesday, September 30, 2026

1951 ROLEX Magazine Datejust Ad...

1951 ROLEX Magazine Datejust Ad

BLUEPRINT OF Supremacy

Tuesday, September 29, 2026

Special 1988 International Olympic Committee Rolex


1988 International Olympic Committee ROLEX 

Back in May of 2014, Sotheby's auctioned off a very rare 36MM Rolex Datejust which was made for the International Olympic Committee in 1988. The watch achieved an auction sale price of $24,000. I have seen these models before, and of course it is always interesting to see something so fascinating with two great 20th Century icons together.  If I recall correctly, Olympic Skiing legend, Jean-Claude Killy wears this same model.


Rolex also made a Ladies International Olympic Committee Two-Tone Datejust Reference 69173 (pictured below) with a Caliber 2135 which appears below courtesy of Christie's Auction House. 

The Christie's lot essay reads:

The present ladies’ two-tone Datejust is quite a special watch that was made for the 1988 Olympic Committee. The Rolex guarantee confirms this by listing the buyer as “Comite Olympiques Geneve.” Both the Summer and Winter games were held in ’88 and the Winter games were hosted in Calgary, Alberta. 

The consignor of this watch purchased it from the estate of the former late Mayor of Calgary, Ralph Klein. Klein would later go on to serve as the Premier of Alberta. His wife was presented with this watch in 1988 from the Olympic Committee. 

Any Rolex with a unique dial is highly sought after. In addition to having this trait, the present watch is offered as complete and has a very nice history.

Monday, September 28, 2026

Rolex Worldwide Headquarters


Autumn Is Here

Rolex Worldwide Headquarters

Geneva, Switzerland 
1995

Summer is gone in the northern hemisphere and leaves are changing color and falling off the trees. The photo below of Rolex Worldwide Headquarters in Geneva, Switzerland was taken in Fall of 1995 before Rolex increased the number of floors and changed the color from gold and brown to green. 

Under certain lighting conditions, the building could take on an orange look as seen below. If you want to learn much more about the history of Rolex headquarters architecture you can check out my story named, "Inside Rolex. Exploring What Makes Rolex Tick."



The Autumn Equinox

The autumn equinox occurs when the sun approaches the Southern Hemisphere, marking the start of the astronomical autumn in the Northern Hemisphere. The  Autumn Equinox occurs around September 22nd, during which daylight occurs everywhere for 12 hours straight.



Moondance

I love adding great songs to stories, that encapsulate and offer better contextualization. In this story I added Van Morrision singing his epic hit, "Moondance", which has some great lyrics:

Well, it's a marvelous night for a moondance
With the stars up above in your eyes...

A fantabulous night to make romance
'Neath the cover of October skies...

And all the leaves on the trees are falling
To the sound of the breezes that blow...

You know I'm tryin' to please to the calling
Of your heartstrings that play soft and low...

You know the night's magic seems to whisper and hush
You know the soft moonlight seems to shine in your blush...

Can I just have one more moondance with you, my love?

Can I just make some more romance with a-you, my love?

Culture can be described as acquainting ourselves with the best the world has ever known, and that's exactly what we witness with this this virtuoso command performance. 

Keep in mind, the music video below is no ordinary version of "Moondance", as it features legendary guitarists, Geroge Benson, and Carlos Santana, rocking out with a number of amazing musicians including Dr. John, Etta James and Tom Scott. If you have never seen this version of Moondance, turn up the volume and fasten your seatbelt, as you are in for an otherworldly treat!!!

Sunday, September 27, 2026

Vintage Rolex Milgauss Rolex Magazine Ad

Vintage Rolex Milgauss 

LIVE FOR GREATNESS 

ROLEX MAGAZINE AD

Saturday, September 26, 2026

Rolex TwinLock Winding Crown


...Rolex Studio Shot Of The Day...

Rolex TwinLock Crown

Friday, September 25, 2026

Arnold Schwarzenegger Yellow Gold Rolex GMT-Master



Arnold

Schwarzenegger



Arnold Schwarzenegger celebrated his 79th birthday by working out, and he took this cool selfie, and we see he is still rocking his Mocha GMT-Master. 


NETFLIX DOCUMENTARY

Several years ago, back in 2023 NETFLIX came out with a full lengthdocumentary on his amazing lifetime achievements and it will debut on June 7, 2023. Below is the trailer, and notice he is still rocking his yellow gold Rolex GMT-Master...




The Arnold Schwarzenegger Netflix Documentary poster below could read:

One Man. Three Lifetimes. One Rolex.




...Vintage Rolex Coolness...


Arnold

Schwarzenegger

Yellow Gold Rootbeer GMT-Master

I Want To Pump You Up!!!
.

Arnold Schwarzenegger in December of 1994 wearing his Mocha GMT-Master

Arnold Schwarzenegger has many nicknames; The Oak, The Austrian Oak, The Olympian, Oak, The King, Champ, Arnie, Schwarzie, Arnold Strong, Mr. Universe, Mr. Olympia and The Governator. 


What a life he has lived. From Mister Universe, to Mega Movie Star to the Governor of California.



I am working on my upcoming Andy Warhol story, and I thought I would offer a preview of some of the great Polaroid images from the story. These Warhol Polaroids feature a barechested Arnold Schwarzenneger sporting his GMT-Master. One of the amazing details in my upcoming story has to do with how prescient and relevant Warhol's polaroids are today as an analog to Instagram, and Pinterest. Today, with an iPhone in hand, we are all now potentially Andy Warhol.




It doesn't just tell time






It tells history





ARNOLD IS

NUMERO UNO


Arnold looks a bit like Elon Musk in these photos as Schwarzenegger is smoking a joint while he enjoys some fried chicken along with a glass of white wine, and he is hilariously wearing a t-shirt that says "ARNOLD IS NUMERO UNO". Arnold is also wearing his yellow gold GMT-Master in these photos which was originally designed for pilots and jet setters who like to fly high ;-)





1988

Hotel Meurice, Paris, France

Yellow Gold Rolex GMT-Master

These classic images of Arnold were taken in a hotel room in Paris in 1988. In the photos, we see him wearing his yellow gold Rolex GMT-Master, on a Jubilee bracelet.









...All In The Family...

Arnold, Maria & Patrick Schwarzenegger

Like Father & Mother—Like Son

Arnold Schwarzenegger and Maria Shriver were married and have four children—two girls and two boys. Patrick Schwarzenegger is the oldest boy and we see him pictured below in a recent shot sporting his Stainless Steel Rolex Submariner with a Ceramic bezel.



Arnold Schwarzenegger is pictured below with Maria Shriver when then first started dating, and we see him wearing his Yellow-Gold Rolex GMT-Master.




Like Mother—Like Son: In the photo below, we see Arnold Schwarzenegger with his wife, Maria Shriver, who is wearing a 36MM Rolex Day-Date. Maria Shriver is a Kennedy, and many of her fellow Kennedy relatives also wear Rolex.











Who You Callin' Girlyman!?!



Hasta La Vista Baby!!!

Thursday, September 24, 2026

Studio Shot Of The Day... Milgauss GV


...Studio Shot Of The Day...

MILGAUSS GV

Wednesday, September 23, 2026

Tom Seaver



...Baseball Legend...

Tom Seaver

1990

I love this vintage Rolex ad from 1990 that features legendary baseball pitcher, Tom Seaver, along with some really cool vintage Rolex watches, including a Rolex Oyster Quartz Datejust...

Tuesday, September 22, 2026

Rolex Studio Shot of the Day: Eye of the Tiger Bejeweled Cosmograph Daytona


...Rolex Studio Shot of the Day...

Eye of the Tiger

Bejeweled Cosmograph Daytona

Rolex released this magnificent bejeweled at Basel World 2019 and I have to say it is a really stunning work of art. The level of detail and craftsmanship is awe-inspiring!!!