Jerry from Luxenbourg took this stunning shot of his Rolex Datejust. What an amazing shot!!! A few readers of Jake's Rolex Watch Blog pointed out the fact the lume on the minute hands is glowing like a Light Saber from Star Wars. Use The Force, Luke... Thanks for sharing Jerry!!!
The famous Rolex Crown Logo, Also Known as The Rolex Coronet is one of the coolest and most recognizable iconic logos in the world. Ever wonder where it came from and what it stands for? Put very simply, the Rolex crown is highly regal while remaining equally simple, elegant, and timeless. Rolex's founder, Hans Wilddorf, was absolutely fascinated with Royalty, and all things elegant. Despite the fact he experimented like crazy with many different brand names, the one that completely defied and transcended obsolescence was the ROLEX name mark and brand.
Despite the fact Hans Wilsdorf launched the Rolex brand in 1906, it took him two decades to personify it with the Rolex crown logo that incorporates their five-point art-deco Rolex Crown logo, which was introduced in 1925, which was one year before the introduction of the Rolex Oyster. The Rolex log pictured above is from 1942, and notice the ROLEX word mark uses a simplified sans serif typeface.
The earliest versions of the Rolex Coronet logo were somewhat similar to the modern version, yet radically different in that it featured five fingers that were of equal length, as apposed to the more modern versions that are more hand-like with the center finder being the longest. Below we see several different Rolex Coronet logos Rolex registered in 1943. The first example registered in May of 1943, is for just the Rolex Crown/Coronet logo, and the second version includes "OYSTER" with the Crown, and the third version includes the world "PERPETUAL" with the crown.
The 1978 Rolex Magazine ad image pictured below of the five fingers with a watch on the wrist offers an fascinating genesis clue from the Rolex Awards for Enterprise.
If you compare the Rolex logo below from 1963 to the current Rolex logo which is pictured below it, it's amazing how little it has changed in 61 years! In the future, I plan to add many more dated images to this story, as well as a chronological evolution of the crown. In the meantime enjoy all these great Rolex Crown images...
The Rolex Crown logo seen above was first used in 1947, although the "ROLEX" text part of the logo used a different serif typeface.
Rolex Day-Date
Blue Lapis Lazuli Dial
[Reference 18238]
On the back of a Milgauss
[Rolex Reference 116520]
Rolex Coronets
The applied 3-D Rolex Coronet logo is found on the dial of many Rolex Models, including the Rolex Day-Date as well as the Rolex Daytona. The photo below shows several of them on a table before they have been applied to a Rolex dial. In my opinion, the Rolex Coronet is one of the coolest and most iconic logos in the world. Many people say the Rolex Coronet is a crown, while others believe the logo symbolizes a watch on a hand.
Rolex CrownLogo Collage
@Stockegsix from Instagram created this AMAZING Rolex Crown collage comprised of six Rolex models and I almost fell out of my chair when I first saw it!?!! I have to say in my opinion this is one of the coolest looking Rolex Studio Shots I have ever seen!!! Just AMAZING!!!!
The thing about Rolex watches, is often times you fall in love with a model, and then you just can't seem to get her out of your head, and that's the case here...well actually it's more the dial...Rolex introduced this magnificent beauty at Watches and Wonders back in 2022, and at the time a few escaped the press releases though they had never been in the Rolex catalog before. And they deserve a mention. Check out Jake's story, for example, on his favorite release of 2022, a release that flew under the radar: The Datejust 41 blue fluted motif dial.
The Rolex that caught my eye at the time was the then new 40mm Day-Date in yellow gold with a lacquered green dial and gold Roman numerals which also escaped media coverage. I find the watch just absolutely beautiful. Long-time watch aficionado Kristian Haagen was able to try one on. This was a new 2022 model.
Photo Credit: Kristian Haagen
The yellow gold combined with this green dial reminds me a lot of the discontinued yellow-gold GMT-Master II.
I find this new Day-Date beautiful; it's pure class and surely deserves to be highlighted.
This is such a cool retro Rolex GMT-Master Ad that features a Reference 1675. It reads:
"Today in London—tomorrow in Paris—and next week in Tokyo! And he always keeps his appointments on time.
Because the Rolex GMT-Master specifies - after your own choice - the exact time of two different places on earth.
The Rolex GMT Master is naturally waterproof, automatic and also displays the date. It reminds you of meetings and can also be used as a chronograph.
Do it like the PAA pilots and like this successful businessman: Wear a Rolex!
We are happy to show you the latest models without obligation."
Allemann
Speaking of Retro Cool, the "London, Paris, Tokyo" in the ad above reminds me of the super catchy lyrics from the New WAVE Pop Muzik song from 1979, which goes: "New York, London, Paris, Munich!!" M-Pop Muzik was one of the first songs that launched the New Wave genre in the 1980s
Pop Pop Pop Musik
Pop Pop Pop Musik
Pop Pop Pop Musik
Pop Pop Pop Musik
Radio, video
Boogie with a suitcase
Your livin' in a disco
Forget about the rat race
Let's do the milkshake, sellin' like a hotcake
Try some buy some fee-fi-fo-fum
Talk about, pop musik
Talk about, pop musik
Shoobie doobie do wop
I wanna dedicate this
Pop pop shoo wop
Everybody made it
Shoobie doobie do wop
Infiltrate it
Pop pop shoo wop
Activate it
New York, London, Paris, Munich
Everybody talk about pop musik
Talk about, pop musik
Talk about, pop musik
Pop pop pop musik
Pop pop pop musik
Singing in the subway
Shuffle with a shoe shine
Fix me a molotov
I'm on the headline
VIDEO KILLED THE RADIO STAR
Okay, I am wandering off the reservation again, but hey, that's what makes it Jake's Rolex World, but Pop Muzik reminded me of this other great, upbeat, dreamy New Age song which was the very first music video that was ever played on MTV when in launched back on January 8, 1980. You gotta love this song, and you gotta love the 80s!!!
Historically Rolex has always been extremely secretive and discreet, and no journalists in the past have ever been invited "INSIDE ROLEX" to explore and report on all four Rolex Manufacturing faclities in Switzerland.
In November 2013, this changed when Rolex invited Jake to take an unprecdented journey into the heart of Rolex to learn and report on everything he witnessed and learned.
This Super-Detailed 3 Part Story is a "MUST READ" story for anybody who wants to understand what really makes Rolex tick.
