1932 Rolex Magazine Ad
Nick Gould recently discovered this fascinating Rolex Magazine advertisement from December of 1932. There are a number of interesting details in this vintage Rolex ad. We notice the Rolex "Oyster" Imperial is prominently showcased, with its "Ultra Prima Movement in new Rolesium case of non-testable metal'.
We also see a few Rolex Prince models, including the Rolex "Prince" Automatic, which is described as "A special model with automatic hour change. The minutes and second can be read at a glance as in no other precision watch". This was essentially a hybrid digital/analog watch dial, as the hour was displayed using an aperture window.
Perhaps, most notable is the absence of a Rolex "Perpetual", which was another type of "automatic" wrist watch, which, according to the best scholarship didn't make its debut until 1934.






















































































